SaaS METRICS
SaaS metrics provide valuable insights for measuring success and informing strategic decisions AND if accurate, can increase the value of your business by over 25% when you raise capital or sell.
ARR
Annual Recurring Revenue is one of the leading metrics tracked by venture capital and growth equity firms for private SaaS companies.
GRR
Gross Revenue Retention measures how much revenue a company retains from existing customers without accounting for upsells or expansions. It focuses purely on customer churn and downgrades, making it a strong indicator of customer retention.
ACV
Annual Contract Value measures the average yearly revenue generated from a customer contract.
Churn Rate
The percentage of customers who leave over a given period.
MRR
Monthly Recurring Revenue tracks predictable revenue generated from subscriptions each month.
NRR
Net Revenue Retention measures how much revenue a company retains from its existing customers over a given period, accounting for expansions, contractions, and churn.
LTV
Lifetime Value is the total revenue a customer generates over their lifetime.
| Movement Type | 2025-01 | 2025-02 | 2025-03 | 2025-04 | 2025-05 | 2025-06 |
|---|---|---|---|---|---|---|
| Opening | 500,000 | 610,000 | 735,000 | 872,000 | 1,071,000 | 1,279,000 |
| New | 100,000 | 120,000 | 125,000 | 150,000 | 180,000 | 190,000 |
| Expansion | 50,000 | 60,000 | 40,000 | 75,000 | 82,000 | 90,000 |
| Contraction | 10,000 | 15,000 | 8,000 | 16,000 | 12,000 | 10,000 |
| Churn | 30,000 | 40,000 | 20,000 | 10,000 | 42,000 | 15,000 |
| End of Period | 610,000 | 735,000 | 872,000 | 1,071,000 | 1,279,000 | 1,534,000 |